Toronto, ON, February 2, 2021 - Consider Canada City Alliance (CCCA) and Destination Canada have signed a new Memorandum of Understanding to leverage each other's networks and increase collaboration to strengthen Canada's profile in the eyes of international audiences . This is the latest advancement in the long-standing relationship between Destination Canada's business events team and CCCA.
While health restrictions are still in place, including those for non-essential travel, this new deal will focus on medium to long term opportunities, such as bilateral promotion at international events, data sharing of importance at the marketing level, as well as better access to the networks and leaders of each organization. Through this agreement, both parties will be able to optimize the future promotion of Canada's potential in trade, investment and corporate events to international businesses and audiences.
The collaboration between the two organizations is very natural since their mandates are complementary. CCCA brings together twelve economic development agencies across Canada to promote foreign direct investment and trade from around the world in Canada and its cities. Destination Canada's business events team, for its part, proactively promotes Canadian destinations and centers of excellence in key economic sectors, in line with Government of Canada priorities, in order to attract targeted international events that are catalysts for economic growth and development in the country.
Destination Canada's Senior Director of Business Development, Economic Sectors, Virginie De Visscher, said: “This new agreement is a testament to our long-standing relationship with the CCCA team. Leveraging each other's networks and data and collaborating on bilateral promotional projects will create great opportunities, not only for our two organizations, but for Canada itself when the conditions allow us to re-present it on the international stage. "
“CCCA welcomes today's announcement,” said Niloo Boroun, Executive Director of CCCA. “The partnership with Destination Canada offers an important new approach to reaching international businesses, promoting foreign direct investment in our cities and regions, and ultimately advancing conversations about Canada as a preferred investment destination.”