Consider Canada City Alliance and Destination Canada Sign New Agreement to Promote Canada on the Global Stage

Toronto, ON- February 2, 2021, the Consider Canada City Alliance (CCCA) and Destination Canada signed a new Memorandum of Understanding (MOU) to leverage each other’s networks and increase collaboration to help strengthen the profile of Canada among International audiences. This is the latest advancement in the long-standing relationship between Destination Canada’s Business Events team and the CCCA.

While restrictions currently remain in place, including those for non-essential travel, this new agreement will focus on mid-to long-term opportunities such as cross-promotion at international events, as well as, in marketing collateral, the sharing of important economic data and greater access to each other’s networks and leaders. Through this agreement both organizations will be able to optimize future promotion of Canada’s potential for trade, investment and corporate events to international audiences and corporations.

The collaboration of the two organizations is a natural fit as their mandates are complementary. The CCCA unites twelve of Canada’s Economic Development Agencies to promote inward investment and trade from around the world in Canada and its cities. While Destination Canada’s Business Events team is proactively promoting Canadian destinations and centers of excellence across key economic sectors, in line with the Government of Canada, to attract targeted international events that are catalysts to economic growth and development.

Destination Canada’s Senior Director of Business Development, Economic Sectors, Virginie De Visscher, said, “This new agreement is a testament to our long standing relationship with the team at the CCCA. Leveraging each other’s networks, data and collaborating on cross-promotional projects will create tremendous opportunities, not only for both of our organizations, but for Canada as we showcase it on the International Stage as conditions permit. ”

“The Consider Canada City Alliance welcomes today’s announcement,” said Consider Canada City Alliance Executive Director Niloo Boroun. “Partnering with Destination Canada provides a significant new approach to reaching international companies, promoting Foreign Direct Investment in our cities and regions and ultimately advances conversations about Canada as a prime investment destination.”

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