By Michael Darch
As seen in the Huffington Post
Through concerted collaboration executed in a spirit of co-opetition, over the last three years 11 Canadian cities have executed seven joint Foreign Direct Investment (FDI) missions with the Federal government to 12 countries. These missions have resulted in 1,706 B2B meetings, 855 leads and 59 company visits. At an event last month hosted by the Toronto Region Board of Trade and attended by representatives of Chambers of Commerce and municipal economic development leaders from Canada's largest cities, attendees learned more about how to improve these numbers and accelerate leads to investment success.
Key points made during the day, which saw the Brookings Institution and JP Morgan Chase bring their Global Cities Initiative (GCI) to Canada for the first time, included:
The meeting, was very encouraging as it reinforced the reasons why seven cities came together in 2007 to plant the seeds for what is today the 11-member Consider Canada City Alliance. The Alliance was founded on collaboration, the rising importance of cities, consistent messaging amongst members and with the Federal government, and building an effective model for FDI pursuit for the 21st century.
What are our member cities doing right when compared against the Brooking's model:
Jan De Silva CEO of the Toronto Board and Adam Legge CEO of the Calgary Chamber of Commerce helped frame the importance of the gathering in a Toronto Globe and Mail article:
Collaboration between initiatives like that of the Chambers and the CCCA, and guidance from organizations like the Brookings Institution, will ensure that Canada's large cities provide the foundation for a competitive, productive and prosperous 21st century Canadian economy.
Michael Darch is the founding President of the Consider Canada City Alliance